Jules Reid's line is full of bright patterns and has a bohemian flair. Jules lived in India as a child and that is certainly reflected in her line. The clothing is playful yet feminine. She has a love of elephants and is influenced by the bold designs of Emilio Pucci.
“Designing interiors developed my sense of color and texture, but I have always been excited by fashion. Now I am creating my own patterns and fabrics that are incorporated into clothing that I love." -Jules Reid
The Jules Reid Fall/Winter 2010 collection is comprised of rich velvets, whimsical printed silks, and elegant silhouettes. It's the kind of clothing that makes you feel special...I am dying to see some of her exceptional pieces in person.